The story of promo creation, which will show the interpretation of the advertising creation as a complex mechanism, was born from the first days of the company's existence. It is difficult to convey in words what it means to create a quality product. Sometimes it takes months to come up with the right idea for the project. What is even more challenging is turning the idea into a great work. We wanted to show the versatility of the processes of creating the advertisement itself, as indeed, "a complex mechanism should work like a clock." Opening the doors to the world of ideas and creativity, the right image needs to be found in order to catch viewer’s attention. The video itself experienced many looks, was altered and re-created. We were constantly improving it until the very release. We are looking forward to your assessment of our efforts.